Showing posts with label Local Marketing. Show all posts
Showing posts with label Local Marketing. Show all posts
Wednesday, 10 February 2016
How to Ensure Ecommerce Growth in 2016?
Ecommerce in India will flourish in leaps and bounds this year as several studies reveal that. ASSOCHAM in one of their surveys revealed that India is most likely to touch the $38 billion mark this year, which is a whopping 67% rise from $23 billion in 2015. The growth has been quite stable since 2015 and researches have further stated that it is largely due to the increase in number of smartphones and better internet connectivity. Over the last year there has been a growth of 52% and that was attributed to many factors. Growth in the number of smartphone users was one prime factor.
What's more to happen in 2016?
2016 promises a lot. The year will start with a mega event – Start Up India, Stand Up India, that is held by the government of India and will be hosted by none other than our honorable Prime Minister Shri. Narendra Modi. Only a few select companies are invited to this event to be a part of it and boostmysale is one of them. Addressing about the event in 2015, Modi said that:
"A structure will be presented before you. This programme will be connected to the country's IITs, IIMs, central universities and NITs. Wherever there are youth, they will be linked through ‘live connectivity."
Talking about the riole of mobile further, there are several things were published ASSOCHAM in their study. They said that online shopping is acting as a game changer for ecommerce and it could contribute to as much as 70% of the total sales in the coming days.
How to Hack Ecommerce Growth in 2016?
There are a few things that should be done in order to ensure that your ecommerce business follows an impressive growth trajectory in 2016. So, here are some of the top factors that should be focused on in order to get the best results.
Omni channel ecommerce will be a prime sale booster in 2016. You will have to make the shopping process more robust and streamlined for as customer. A multiple presence is always a crucial way to boost sales. A customer should always be given the advantage of shopping or replacing things from any branch.
Content marketing is another essential aspect that should be focused on. With a vast scope for B2B ecommerce to flourish, sellers should not miss on the slightest of opportunities. Detailed content plays a very crucial role.
Proper inventory management is another crucial aspect that should be focused on. With a robust inventory management system, you will be able to cater smoothly to your customers and there will not be delayed deliveries or failed orders, thereby ensuring satisfied customers.
PPC Company Benefits Businesses in Local Marketing
Businesses focused on expanding could overlook the power of their local markets. Building a solid foundation within a business community can lead to greater long-term business growth, as well as brand loyalty and trust from customers. An effective way to capitalize on the potential clientele right in your own backyard is to hire a pay-per-click (PPC) company with the knowledge and experience to drive your campaign with effective PPC ads. Besides being one of the fastest ways to generate more local leads, PPC advertisements can be an advantage to your digital marketing strategy for numerous reasons.
Localized Targeting
People unfamiliar with PPC often don't realize that they can create PPC ads that are visible only to others in your city. This is where the right PPC company comes to play. Their team can help businesses setup and distribute Geo-targeted ads that reach locals, whether they are city or state wide. You even have the option to target PPC ads by zip code. Regardless of the campaign size, effective PPC ads can result in much more targeted leads when your customer is organically searching for something you company offers.
Results You Can See
One of the greatest aspects of a PPC campaign is you can see if your ads are working effectively of not. Moreover, experienced individuals or PPC companies can even determine exactly what element of an ad is not performing as expected. With such straightforward results, it is easy to make any necessary edits, changes or additions to optimize an ad's performance.
Rule Page One of Search Results
The quickest way to get a business on page one of any search engine is with a pay-per-click campaign. If your SEO strategy has yet to result in any first-page ranking, a PPC company can create an ad that will appear on page one of a keyword query. Of course if your SEO strategy has provided the desired outcomes implementing PPC ads will result in a company occupying even more space on a results page – making it more likely potential customers will click on your brand.
Get Instant Results
While an SEO campaign can provide numerous benefits to a business, it takes quite a bit of investing time to acquire the results most businesses are after. Fortunately, a PPC ad can help deliver immediate reactions from customers because as soon as the campaign is made live by a PPC company, they are able to see and click on your ads. A PPC program is the ideal way to keep leads and revenue steady, while your organic advertising efforts continue to develop.
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